Adsterra originated from a friendship and evolved into a thriving business that remains true to its foundational principles: prioritizing teamwork, transparency, dedication, consistency, quality, and a continual readiness to assist and support both clients and colleagues. Established in 2013 by seasoned affiliate marketers and webmasters, the company boasts over 20 years of collective experience as of now.

Adsterra CPM Secrets

It’s crucial to clarify that seeking a high CPM (Cost Per Mille or Cost Per Thousand Impressions) is not typically a goal for publishers or advertisers. In most cases, a higher CPM implies increased costs for advertisers, making it less appealing for them. On the contrary, publishers often target higher revenue, achievable through optimizing their ad strategy and focusing on quality traffic.

For publishers aiming to maximize revenue on Adsterra, here are some general tips:

– High-Quality Content: Ensure your website or app features high-quality, engaging content. Advertisers are more likely to bid higher for ad space on platforms with valuable and relevant content.

– Ad Placement: Experiment with various ad placements to identify the most effective positions on your website or app. Visible placements that are not overly intrusive tend to perform well.

– Ad Formats: Adsterra provides diverse ad formats, such as display banners, popunders, push notifications, and more. Test different formats to determine which resonates best with your audience.

– Geo-Targeting: If your traffic originates from high-value regions, consider geo-targeting to attract advertisers interested in specific geographic locations.

– Optimize Traffic: Focus on attracting high-quality traffic—users genuinely interested in your content and more likely to engage with ads.

– Mobile Optimization: Ensure your website or app is mobile-friendly, as mobile traffic often commands competitive rates.

– Use Multiple Ad Networks: Diversify your revenue streams by incorporating multiple ad networks. Adsterra can complement other networks well, increasing competition for your ad space.

High-Performing Ad Formats on Adsterra

Concerning the optimal ad unit on Adsterra, the effectiveness of ad units can vary based on your website or app and audience. However, some popular and high-performing ad formats on Adsterra include:

– Popunders: These ads open in a new browser window beneath the current active window. They appear when the user clicks anywhere on your site.

– Direct Links (Direct Ad Links): These are clickable links that redirect users to an advertiser’s landing page. They are non-intrusive and can be placed in various locations on your site.

– Push Notifications: These are messages that appear on users’ screens, even when they are not on your website. Push notifications can be effective for engaging users and driving traffic.

– It’s crucial to thoroughly test and monitor the performance of different ad units to determine which ones work best for your specific audience and content. Regularly analyze your reports and adjust your strategy based on the data to optimize revenue.

Increase CPM on Adsterra

Here are several approaches to enhance your Cost-Per-Mile (CPM) on Adsterra:

– Ensure that your website or app delivers high-quality content and provides a positive user experience. This makes it more appealing to advertisers, who may be inclined to pay higher CPMs to display their ads on your platform.

– Utilize a diverse range of ad sizes and formats. Offering various options makes it easier for advertisers to find suitable placements for their campaigns.

– Leverage Adsterra’s targeting options to display ads to the most relevant audience. This increases the likelihood of user engagement with the ads, subsequently boosting your CPM.

– Keep your content regularly updated to encourage users to return to your site. This results in more impressions for your ads, potentially leading to higher CPMs.

As for the optimal ad unit on Adsterra, it largely depends on your specific requirements and objectives. Some popular ad formats on Adsterra include banner ads, pop-unders, interstitials, and native ads. Experimenting with various ad formats is advisable to identify the ones that yield the best performance for your site.